diff --git a/examples/make.mk b/examples/make.mk
index 73e339d84..6706294ad 100644
--- a/examples/make.mk
+++ b/examples/make.mk
@@ -14,6 +14,13 @@ CP = cp
 RM = rm
 PYTHON ?= python
 
+check_defined = \
+    $(strip $(foreach 1,$1, \
+    $(call __check_defined,$1,$(strip $(value 2)))))
+__check_defined = \
+    $(if $(value $1),, \
+    $(error Undefined make flag: $1$(if $2, ($2))))
+
 # Select the board to build for.
 ifeq ($(BOARD),)
   $(info You must provide a BOARD parameter with 'BOARD=')
diff --git a/hw/bsp/feather_nrf52840_express/board.mk b/hw/bsp/feather_nrf52840_express/board.mk
index 427e06e2e..40cb45d42 100644
--- a/hw/bsp/feather_nrf52840_express/board.mk
+++ b/hw/bsp/feather_nrf52840_express/board.mk
@@ -50,5 +50,10 @@ JLINK_IF = swd
 # For uf2 conversion
 UF2_FAMILY = 0xADA52840
 
-# flash using jlink
-flash: flash-jlink
+$(BUILD)/$(BOARD)-firmware.zip: $(BUILD)/$(BOARD)-firmware.hex
+	adafruit-nrfutil dfu genpkg --dev-type 0x0052 --sd-req 0xFFFE --application $^ $@
+	
+# flash using adafruit-nrfutil dfu
+flash: $(BUILD)/$(BOARD)-firmware.zip
+	@:$(call check_defined, SERIAL, example: SERIAL=/dev/ttyACM0)
+	adafruit-nrfutil --verbose dfu serial --package $^ -p $(SERIAL) -b 115200 --singlebank --touch 1200